Case Study /
L’Oreal APAC Digital Summit & Tech fair
March 26, 2020

L’Oreal APAC Digital Summit & Tech fair

Background

L’Oreal APAC Digital Summit & Tech fair is a one-day event of networking, sharing & inspiration between L’Oreal Decision makers and start-ups operating in APAC markets. It is an annual internal event aims at sharing the status & ambition on L’Oréal’s Digital Transformation. 100+ Chief Marketing Officers of the 14 APAC markets and the Global Digital Team of L’Oreal Group participated in the event.

 

Challenge

Identify companies L’Oreal could partner with, whether service or technology providers, in terms of digital & technology related to consumer beauty, retail, artificial intelligence, data and automation.

 

Results

●     Identified and lined up 11 start-ups for L’Oreal in related to consumer beauty, retail, artificial intelligence, data and automation

●     Leaflet design & production

● Arranged start-ups attendance & on-site management