Techbob Academy focuses STEAM education courses, offering the widest locations for selection. Envisioning students’ technical skills and knowledge development, and also their mind to embrace technology and pursue innovation.
Challenge
In late 2018, Techbob Academy has officially launched Hong Kong’s First STEAM-Learning Playhouse, Techbob Discovery STEAM Centerin the Pulse, to provide an array of STEAM games and courses for teenagers and children, integrating the concepts of robotics, game & web coding, entrepreneurship and creative learning.
Strategy
Media event was held to introduce Techbob Discovery STEAM Center with its vision & mission and facilities and the concept of STEAM education
Media interviews were lined up to create in-depth stories about the center and enhance brand exposure to media and the community
KOL visits were arranged to generate first-hand user reviews from credible bloggers and influencers
Results
Invited over 25 media from Business, Parenting and Lifestyle beats to attend media event
Lined up 5 one-on-one interviews onsite for the Founder
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