Case Study /
Techbob Discovery STEAM Center Grand Launch
December 2, 2019

Techbob Discovery STEAM Center Grand Launch

Background

Techbob Academy focuses STEAM education courses, offering the widest locations for selection. Envisioning students’ technical skills and knowledge development, and also their mind to embrace technology and pursue innovation. 


Challenge

In late 2018, Techbob Academy has officially launched Hong Kong’s First STEAM-Learning Playhouse, Techbob Discovery STEAM Center in the Pulse, to provide an array of STEAM games and courses for teenagers and children, integrating the concepts of robotics, game & web coding, entrepreneurship and creative learning. 


Strategy

  • Media event was held to introduce Techbob Discovery STEAM Center with its vision & mission and facilities and the concept of STEAM education 
  • Media interviews were lined up to create in-depth stories about the center and enhance brand exposure to media and the community 
  • KOL visits were arranged to generate first-hand user reviews from credible bloggers and influencers


Results

  • Invited over 25 media from Business, Parenting and Lifestyle beats to attend media event
  • Lined up 5 one-on-one interviews onsite for the Founder
  • Arranged KOL visits during launch period